An international hotel trade show is always a special project. The feeling of a “real” trade show booth needs to be transported, within a very small space. Usually we have less than 20sqm, to exhibit products and a company’s image.

For 668 we designed a versatile concept, that could be used at the AFT in Singapore – not only in the actual hotel room, but in the elevators and on the cars that were being used around the exhibition. The concept was also implemented in a booth and a yacht in Cannes, which proved the flexible design could meet all expectations.